This logo uses an old style font, particularly notable because of the serifs and the straight up and down look. I assume from the addition of "SINCE 1901" that this candy caters to an older crowd. In that case the large, easy to read text is a good selling point.
The Reese's logo font is a decorative one. It is highly recognizable. It uses italics for emphasis, but overall it's just a simple, clean design. What is very interesting about it, however, is that the colors of the logo are the same colors as the candy. Smart advertising.
4 comments:
Haha I like how you threw in that the font is big so that it could be easily read by the older crowd! I like Lindt's font because it does look elegant and using gold always makes it look high class.
I agree with Lindt's font it is very elegant and the craftsmanship is superb. Also, very smart-thinking on the Reese's candy choice of color.
I chose the Lindt font as well and I agree with the elegance etc.
I like the Lindt logo. I agree with you that it shows they're going for elegant so to me, when I see this, I think special one-of-a-kind chocolates that you get at a specialty store.
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