This is an example of Decorative font. This makes the brand stand out because it visually looks different than most other candy brands. It is unique and different but still easy to read.
This is an example of Classic font, it looks very traditional. It has serifs, and is very basic and clean.
I picked this example of Script because I think it very pretty, which is the point of Script. Though it is somewhat difficult to read what the actual name is, which is definitely a disadvantage!All images come from http://www.candywarehouse.com/shop-by-brand/
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