Sunday, March 4, 2012

Candy Fonts











http://www.candywarehouse.com/brands/ghirardelli-chocolate/

The Ghirardelli candy wrapper uses a san serif font. The font (along with the all caps) creates a formal and structured look for the brand. The wrapper looks classy and possibly pricey. However, the font helps sell the candy because it will seem desirable to those who enjoy the finer things.











http://www.candywarehouse.com/brands/sour-patch-candy/

The Sour Patch candy wrapper uses a decorative font. This sells the candy by giving the impression that it is fun and light-hearted. It will make the customer feel that it is an easy grab and go candy that will be enjoyed.











http://www.candywarehouse.com/
The main part of the wrapper for Lindt is a script font. It gives the same impression as the Ghirardelli chocolate in creating a feel of a delicacy.

1 comment:

ah1617 said...

I love the Lindt logo, it uses different font styles that work really well together.

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